When the late Bob Batson started building custom rods in his living room
in 1980, it marked the start of a new era for the Batson family name. As
an avid fi sherman, he was motivated by his angling passion to create
fi shing rods of unsurpassed quality and craftsmanship. From these humble
beginnings, the company grew to become Batson Enterprises in 2000.
Currently run by Bob’s son, CEO Bill Batson, our company is blessed with
non-stop growth. We are fortunate to be one of the largest wholesale rod
blank and component suppliers in the United States. Our clients range from
individual rod builders to huge global companies. Batson is steeped in fi shing
and rod building experience and has compiled one of the fi nest groups of
professionals under one roof. This enables us to effectively meet the needs
of this broad customer base. Merging our knowledge, integrity, innovation,
passion, superior customer service, and unbeatable quality, we are able to
provide our customers with the service and quality products this industry has
come to rely on.
Batson Enterprises is one of the leading innovators of fishing-related products. Our diverse product portfolio is full of quality-trusted
brands that are respected worldwide. Our products are distributed globally through a number of our well-recognized brands, including:
Batson Enterprises is committed to enhancing fishing experiences. With our vast array of product lines, there are many combinations
available to customize any rod build. Batson Enterprises has refreshed and focused our attention towards our various brands. This
will allow all customers to easily differentiate each of our brands and exactly what each has to offer. Rather than grouping everything
under the Batson Enterprises name, we have created individual identities for all of our brands. This will allow us to simplify specific
marketing, service, and distribution strategies. Now that we are able to focus our marketing on each brand, you, the end user, will
have an easier time selecting the precise components and the perfect blank!