Our objective is to supply the industry with world-class products. Batson Enterprises couples both superior quality and customer service, which in turn allows our products to enjoy leading positions in their respective categories within the fishing industry. We relentlessly seek to operate our business at extraordinary levels by continuing our tradition of new product introductions, cutting edge product innovation, and providing the consumer with an experience that exceeds expectation. Our strategy is a big reason why the Batson name is highly regarded by so many!
The Batson name is going to be growing immensely throughout the future, and we have the necessary plans and people in place to make it happen. Our mission is to leverage and expand our domestic and international distribution channels, increase brand awareness through co-branding and cross selling initiatives, and pursue strategic acquisitions, all while driving margin improvement. We are never content with sitting still and are always striving to build a bigger, better Batson Enterprises.
A NEW DIRECTION
Several changes are in the works both in terms of company direction and product offerings. Even though Batson Enterprises deals with a vast array of customers, we have always been a bit more traditional in our products and marketing style. We believe that it’s time for a shift in our approach so that we can satisfy a larger demographic of anglers while never allowing our identity to lose it’s luster. Our high energy team plans to keep things interesting with a constant flow of exciting new products and nameplates geared towards attracting an increased number of younger, and more tech-minded anglers.
The spotlight of these new product launches will be focused more towards our product companies: RainShadow, ALPS, and ForeCast. From cutting edge reel seats to the most advanced rod blanks on the market, you’re going to see some very eye opening things coming from us in the future. Even with all the changes taking place, rest assured that we will not be abandoning our long time customers with this new strategy. The Batson team will never deviate from the supreme quality and service that we are known for. Our firm stance is that while it’s very important to always keep things fresh and exciting, we must remain true to the people and values which we continue to build this company upon.