Over the last 13 years, our professional team at Batson Enterprises has worked very hard to continue our expansive growth. Since my late father Robert Batson founded the company in 2000, we have worked to become one of the leading design manufacturers and innovative suppliers of premium rod blanks and rod components in the USA. Batson Enterprises’ success is a direct result of outstanding service, quality, and pricing. We have been tremendously busy the last several years tending to our client’s needs in the industry. We’ve been diligently working hard to introduce new innovative offerings that will grow the industry for the future. Both individual rod builders and the largest recognized names in fishing rods have been demanding our products. Batson Enterprises is the strongest it’s ever been! Our motto has always remained
“Never be complacent, always move forward!”
Our current products have been extremely popular, but this is truly just the tip of the iceberg. Vast changes are taking place within our company. We are on a mission to revitalize our future. Recognizing it was time to refresh our image and products, we have embarked on a journey to enhance the way the world perceives our company. Attendees from the most current 2013 ICAST show in Las Vegas had a glance. We received great feedback about our new booth, which was persistently buzzing with buyers and media. However, the superstars had to be the NEW RainShadow™ REVELATION™ rod blanks and ALPS™ TexTouch™ reel seats, which have created quite the excitement in the rod building community.
Other major changes include placing an emphasis on our labels such as RainShadow™, ALPS™, ForeCast™, ToughStick™, refreshing logos, introducing innovative products, and revitalizing the current offering. We are also working to establish an enhanced digital profile with an emphasis on websites, marketing, catalogs, and even recruiting new team members. Batson Enterprises vows to never lose sight of our impeccable service and quality! I feel these transformations are necessary to expand our client base and continue to move forward. My passion is my employees, customers, and products, and I look forward to serving everyone for many generations to come!
RainShadow, ALPS, ForeCast, ToughStick